Mason · estados unidos · Radio · live

97.7 The Oasis

The Oasis is “Where The Music Went”. In creating the stations, we looked around the Cincinnati/Dayton markets, as well as the rest of the country. We found that, in the vast majority of cases, stations have become over-researched clones trying to deliver essentially the same audience by playing the same few hundred songs over and over. We also noted with great interest that there were thousands of songs- familiar songs that were huge hits in their day that just disappeared. These songs “aged out” as they got older and didn't focus group “test” well with the younger audiences stations were seeking.