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AuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for Authors

Matt Gartland

AuthorMBA features one-on-one conversations with today's brightest authors who excel at the business of books. Conversations feature insights into successful business models, revenue streams, publishing strategies, marketing know-how, author platform dos and don'ts, content essentials, career decisions, and more. Writing a good book isn't enough. Selling a good book usually isn't enough either. To thrive in the new book economy, today's most successful authors think like an entrepreneur with an MBA and treat their books like a business. AuthorMBA is precisely that, business school for authors.

ArtsInglés

Episodes

Ordered by publication date.

Dec 5, 2014

How a Big-League CEO Is Launching An Author Career

Nov 21, 2014

Lessons in Building a Sustainable Book-Based Business

Nov 14, 2014

Inside the Mind of a Senior Editor at Penguin Random House

Nov 7, 2014

The Business Decision Behind a Choosing Fiction Over Non-Fiction

Oct 24, 2014

Jeremiah Gardner on Work & Life After Raising $22,995 For His Book

Oct 24, 2014

Jeremiah Gardner on Work & Life After Raising $22,995 For His Book

Oct 24, 2014

Jeremiah Gardner on Work & Life After Raising $22,995 For His Book

Oct 17, 2014

Can the Advice of a Chess Grandmaster Make You a Wiser Author?

Oct 10, 2014

The 'Magic Formula' for Book Success Isn't What You Think It Is

Oct 10, 2014

The 'Magic Formula' for Book Success Isn't What You Think It Is

Sep 23, 2014

This Tech Author Breaks Down the ROI Numbers on Book Publishing

Sep 5, 2014

What a Venture Capitalist is Doing to Give Power Back to Authors

Aug 8, 2014

Terry Starbucker's Journey to Overcome Publishing Disappointment

Aug 8, 2014

Terry Starbucker's Journey to Overcome Publishing Disappointment

Jul 25, 2014

Simplifilm Founders Pull Back the Curtain on Blockbuster Book Marketing

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