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B2B Marketing Minute

Arketi Group

B2B Marketing Minute is packed full of ways business-to-business (B2B) technology organizations can generate revenue and accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Brought to you by Atlanta-based Arketi Group, a high-tech business-to-business digital marketing and public relations firm, this podcast series covers BtoB best practices, ideas and news from branding, positioning, and messaging to advertising, web development and online marketing. Consistently recognized by Chief Marketer magazine as one of the nation's "B2B Top Shops," Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Aptean, Cox, Equifax, First Data, Landis+Gyr, NCR, NRC Health, Sprint and UL.

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Episodes

Ordered by publication date.

Jul 20, 2017

Search Marketing Measurements That Matter with Rand Fishkin of Moz

Jul 20, 2017

Content Marketing Measurements That Matter with Michael Brenner

Mar 7, 2017

Measurements that matter with the PR Measurement Queen Katie Paine

Feb 16, 2017

Out of many, one

Feb 8, 2017

Winning webinar results in revenue

Jan 26, 2017

Small business, big buzz

Nov 17, 2016

Optimizing headlines for search from Business Wire

Nov 11, 2016

Predictive analytics

Nov 11, 2016

New marketing tech economy

Nov 11, 2016

Open organization

Nov 11, 2016

Corporate vs. agency

Nov 11, 2016

Putting the "Y" back in marketing

Nov 11, 2016

8 videos you meet in BtoB marketing

Sep 1, 2016

Media relations checklist

Aug 18, 2016

5 Account-based marketing mistakes you’re probably making

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