Jun 26, 2020
Discussions in Digital: Surveying the brand-building landscape
19 minutes
Podcast · Inglés
Discussion in Digital
McKinsey Marketing & Sales
Digital is forcing massive changes in how companies market themselves and connect with their customers. Driving growth in this digital age has become a race for companies to reinvent themselves by using analytics, building ecosystems, designing great customer experiences, and becoming a trusted brand to customers.
Episodes
Ordered by publication date.
Jun 26, 2020
Discussions in Digital: Surveying the brand-building landscape
19 minutes
Jun 22, 2020
Discussions in Digital: Influencer marketing is ready for its close-up
23 minutes
Jun 22, 2020
Discussions in Digital: Influencer marketing is ready for its close-up
23 minutes
Dec 7, 2018
Coping with the new normal in marketing agency relationships
19 minutes
Dec 7, 2018
Coping with the new normal in marketing agency relationships
19 minutes
Feb 27, 2018
What's a marketing ecosystem and what does it mean for marketers?
18 minutes
Feb 27, 2018
What's a marketing ecosystem and what does it mean for marketers?
17 minutes
Sep 8, 2017
Moving B2B companies into the digital world
19 minutes
Sep 8, 2017
Moving B2B companies into the digital world
19 minutes
Jan 18, 2017
How strategy is evolving - and staying the same - in the hypergrowth digital age
21 minutes
Jan 18, 2017
How strategy is evolving - and staying the same - in the hypergrowth digital age
21 minutes
Oct 12, 2016
Discussions on digital: How large and small companies build a digital culture
18 minutes
Oct 12, 2016
Discussions on digital: How large and small companies build a digital culture
18 minutes
Jun 28, 2016
Reimagining customer experience in mobile age
20 minutes
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