Oct 18, 2009
Pricing, context and concepts
6 minutes
Podcast · Inglés
Pearson Education Marketing Podcasts
Pearson Education
The Pearson Education Marketing podcasts have been recorded by Paul Cowell, Marketing Academic and Professional. These podcasts cover many of the topics you will find in a typical Principles of Marketing course and Paul talks about current news stories of relevance, interviews marketing practitioners and students about their experiences and illustrates how the theory of marketing is actually used in the real World. New podcasts will be made available for download weekly during term time, beginning 29th September 2008.
Episodes
Ordered by publication date.
Oct 18, 2009
Pricing strategies
3 minutes
Oct 18, 2009
Integrated marketing communication
2 minutes
Oct 18, 2009
Marketing channels and logistics
8 minutes
Oct 18, 2009
Advertising
3 minutes
Oct 18, 2009
Personal selling and sales management
8 minutes
Oct 18, 2009
Strategic Marketing
10 minutes
Oct 18, 2009
Sales promotion
3 minutes
Oct 18, 2009
Direct marketing and exhibitions
13 minutes
Jan 25, 2009
New product development
10 minutes
Jan 18, 2009
Marketing planning, management and control
4 minutes
Jan 11, 2009
Public relations and sponsorship
3 minutes
Dec 14, 2008
Product management
3 minutes
Dec 7, 2008
Anatomy of a product
5 minutes
Nov 30, 2008
Consumer Behaviour
26 minutes
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