Jun 10, 2011
Podcast · Inglés
Retail management and marketing - for iPod/iPhone
How do retailers decide where to locate new stores? Why do consumers behave in a particular manner? How does a frozen pea get from harvest to a supermarket freezer? How do independent and online businesses compete with high street chains? These are just some of the many questions answered throughout this collection of video material that looks in depth at the dynamic and innovative retail industry, and what the future might have in store for retailers and businesses alike. Store operations, globalisation, ethics, supply chains and retail environments are some other areas which are explored, while industry experts discuss the influence and power of the internet as a marketing and distribution tool. This material forms part of The Open University course B122 An introduction to retail management and marketing.
Episodes
Ordered by publication date.
Jun 10, 2011
The future of retail management
8 minutes
Jun 10, 2011
Transcript -- The retail sector in 2020
Jun 10, 2011
The retail sector in 2020
8 minutes
Jun 10, 2011
Transcript -- The Internet debate
Jun 10, 2011
The Internet debate
10 minutes
Jun 10, 2011
Transcript -- Independent retailers
Jun 10, 2011
Independent retailers
4 minutes
Jun 10, 2011
Transcript -- Retail buying in the fashion industry
Jun 10, 2011
Retail buying in the fashion industry
8 minutes
Jun 10, 2011
Transcript -- How supply chains work
Jun 10, 2011
How supply chains work
7 minutes
Jun 10, 2011
Transcript -- PR in retailing
Jun 10, 2011
PR in retailing
5 minutes
Jun 10, 2011
Transcript -- Building a brand
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