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The SAMA Podcast

Erin Pallesen

We ask the smartest people working in B2B for their secrets on how to become trusted advisors to the customers their companies can't afford to lose. About the Strategic Account Management Association (SAMA) Founded in 1964, SAMA is the largest community of practice dedicated to the advancement of the strategic account management (SAM) profession. Our community is comprised of the world's foremost companies and most innovative thought leaders in the arenas of strategic customer relationship management. We help you become essential to your customer. Learn more: www.strategicaccounts.org

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Episodes

Ordered by publication date.

Sep 23, 2024

Political Entrepreneurs: Mastering The Art Of Strategic Account Management And Outside-In Selling With Ron Davis

Jun 12, 2024

The End Of Competitive Advantage With Rita McGrath

Feb 25, 2024

Strategic Account Management as a Business Initiative With Geoff Williams

Oct 10, 2023

Heroes, Villains, And The Thrill Of Professional Selling With Adrian Davis

May 9, 2023

Growing And Managing Global Customers With Noel Capon

May 2, 2023

Unlocking The Hidden Pipeline With Dave Irwin

Apr 30, 2023

Getting Into The Head Of Decision Makers With Business Brainz

Apr 19, 2023

The Exponential Value Of CSAM Certification With Max Walker

Mar 19, 2023

The Extraordinary SAM: How To Build Stronger Customer Relationships Through the Lens Of Diversity, Equity, Inclusion, & Belonging With Joe Machicote

Mar 19, 2023

The Extraordinary SAM: How To Build Stronger Customer Relationships Through the Lens Of Diversity, Equity, Inclusion, & Belonging With Joe Machicote

Mar 19, 2023

The Extraordinary SAM: How To Build Stronger Customer Relationships Through the Lens Of Diversity, Equity, Inclusion, & Belonging With Joe Machicote

Mar 19, 2023

Level Up: SAMA's Certified Strategic Account Manager Program With Libby Souder

Feb 15, 2023

Global SAM Execution

Feb 6, 2023

Mental Health In Sales With Jeff Riseley

Sep 3, 2022

How Customers Buy… & Why They Don’t… With Martyn Lewis

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