18 oct 2009
Podcast · Inglés
Pearson Education Marketing Podcasts
Pearson Education
The Pearson Education Marketing podcasts have been recorded by Paul Cowell, Marketing Academic and Professional. These podcasts cover many of the topics you will find in a typical Principles of Marketing course and Paul talks about current news stories of relevance, interviews marketing practitioners and students about their experiences and illustrates how the theory of marketing is actually used in the real World. New podcasts will be made available for download weekly during term time, beginning 29th September 2008.
Episodios
Ordenados por fecha de publicación.
18 oct 2009
Pricing strategies
18 oct 2009
Integrated marketing communication
18 oct 2009
Marketing channels and logistics
18 oct 2009
Advertising
18 oct 2009
Personal selling and sales management
18 oct 2009
Strategic Marketing
18 oct 2009
Sales promotion
18 oct 2009
Direct marketing and exhibitions
25 ene 2009
New product development
18 ene 2009
Marketing planning, management and control
11 ene 2009
Public relations and sponsorship
14 dic 2008
Product management
7 dic 2008
Anatomy of a product
30 nov 2008
Consumer Behaviour
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