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Pearson Education Marketing Podcasts

Pearson Education

The Pearson Education Marketing podcasts have been recorded by Paul Cowell, Marketing Academic and Professional. These podcasts cover many of the topics you will find in a typical Principles of Marketing course and Paul talks about current news stories of relevance, interviews marketing practitioners and students about their experiences and illustrates how the theory of marketing is actually used in the real World. New podcasts will be made available for download weekly during term time, beginning 29th September 2008.

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Episodios

Ordenados por fecha de publicación.

18 oct 2009

Pricing, context and concepts

18 oct 2009

Pricing strategies

18 oct 2009

Integrated marketing communication

18 oct 2009

Marketing channels and logistics

18 oct 2009

Advertising

18 oct 2009

Personal selling and sales management

18 oct 2009

Strategic Marketing

18 oct 2009

Sales promotion

18 oct 2009

Direct marketing and exhibitions

25 ene 2009

New product development

18 ene 2009

Marketing planning, management and control

11 ene 2009

Public relations and sponsorship

14 dic 2008

Product management

7 dic 2008

Anatomy of a product

30 nov 2008

Consumer Behaviour

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